One of London's best known, but most overrated sights, Piccadilly Circus is at the junction of Piccadilly, Regent Street and Shaftesbury Avenue, and is surrounded by neon advertising and fast-food restaurants. However with its highly accessible tube station, Piccadilly Circus is a good starting point for shopping in the West End, being near to Jermyn Street, Saville Row and Bond Street. London's Theatreland is centred on Shaftsbury Avenue, and Soho and China Town are also within easy walking distance.

Transport: Piccadilly Circus underground station