Sapporo Beer Museum
Vintage Beer Display © Toby Oxborrow
For beer lovers, a visit to the beer museum in the historic Sapporo Brewery building is a must, together with a tour of the brewery itself, which, of course, ends with a tasting. The red brick brewery building was opened first as a sugar factory in 1876, and has been the home of Japan's famous beer since 1887. One-hour tours are conducted at 15-minute intervals every day throughout the year; however, these are in Japanese only. It is possible to book in advance and request an English interpreter and the people at the front desk will happily provide an English leaflet detailing a brief history of Sapporo beer. Despite the fact that the exhibits are almost totally in Japanese it is still interesting to see the old photographs, memorabilia, and visual evolution of the brand. There are lockers at the entrance so you don't have to carry stuff around and there is a little gift shop for souvenirs.
Address: 9-1-1 Kita 7-Jo Higashi, Higashi-ku, Sapporo 065-0007, Hokkaido