A typical border town, Tijuana is not suited to everyone's taste, with plenty of noise and frenetic activity. Its location on the American/Mexican border and proximity to San Diego ensures a steady stream of curious day-trippers and souvenir hunters from up north, as well as students in search of cheap alcohol and a lower drinking age. Tijuana's notorious 'sin city' image of prostitution and sex shows has now taken a back seat; the sleazy element is still there to an extent, but the focus has shifted in an effort to clean the town up a bit. It has become something of a shopper's delight along with the intense nightlife, a burgeoning culinary scene and non-stop entertainment.
This is the place to shop, drink and dance the night away; there are souvenir stalls, numerous duty-free shopping malls and markets selling goods from all over Mexico, and countless bars, restaurants and dance clubs. Tijuana has some traditional attractions as well, including bullfighting and Jai Alai (a Spanish ball court game), but this is not the classic Mexico that stories are made of. Just across the Mexican border, 30 minutes from downtown San Diego, Tijuana is unlike other Mexican cities, but is a worthwhile experience that provides a fascinating contrast between Mexico and the USA.