No visit to Seoul is complete without exploring the capital's heart and artistic soul: the alleyways of the Insadong district, known colloquially as 'Mary's Alley'. More than 100 antique shops and countless art galleries are tucked away here, delighting collectors and casual browsers alike. From ancient Chinese pottery to yellowed books and delicate jewellery, most visitors manage to find a treasured souvenir or special gift among the quaint stores. There are plenty of restaurants, taverns and traditional teahouses in the area, too, to ensure shoppers stay refreshed.
Address: Insadong Junction, Jongro-gu
Telephone: +82 (0)2 731 1621 (Insadong Tourist Information Desk)
Transport: Subway to Anguk Station (Seoul Subway Line No.3)
Opening times: Daily 10am to 10pm