One of the most popular tourist attractions in Amsterdam, and indeed in the Netherlands, the Heineken Experience is not to be missed. After opening its doors in 2001, the Heineken Experience has been attracting international beer-lovers for almost a decade. Housed in the original brewery, visitors will learn about the history of the famous Heineken Company and its unique brewing process, visit cutting-edge interactive exhibits and enjoy free Heineken beer at the two pit stops along the way. And you won't go away empty handed either: a gift of Heineken memorabilia is given to each visitor to ensure they remember their Heineken Experience. The site underwent major renovations in 2007 and is now back in full operation and better than ever. The new and improved Heineken Experience features a mini brewery, a new tasting bar and an opportunity to view Heineken's iconic Shire horses. The layout is impressive and the whole tour very sophisticatedly done - so much so that even those who aren't beer lovers should enjoy it. To avoid queues and perhaps get a reduced price book your tickets online. Check out the official website listed below for more details.
Address: Stadhouderskade 78
Telephone: +31 (0)20 523 9222
Transport: Tram number 16, 24 or 25 from Centraal Station to Stadhouderskade
Opening times: Open daily from 11am to 7pm