Estádio do Maracanã
Maracana Stadium © Ewen Roberts
Even for non-football fans, São Paulo's Museu do Futebol is a must-see. The Brazilian team has unquestionably been the sport's most successful and exciting national football team, and the Seleção (the Brazillian national team) is worshipped with a religious fervour. Housed within the city's iconic Pacaembu Stadium, the museum takes a modern, interactive approach to its exhibitions, with holographic displays, touch-screen information panels and various other multimedia installations. Highlights of the museum include the 'History of the World Cup' section, and a display introducing Brazil's 25 greatest-ever players. An appreciation of what football means to the country is vital to getting to grips with Brazilian culture, and São Paulo's Football Museum is a wonderful and appropriate introduction.
Address: Av. Pres. Castelo Branco, Portão 3 - Maracanã
Opening times: Open daily, from 9am to 5pm
Admission: Basic tour costs BRL 36 (Monday to Thursday), or BRL 40 (Friday to Sunday)