Even for non-football fans, São Paulo's Museu do Futebol (Football Museum) is a must-see tourist attraction. The Brazilian team has been unquestionably the most delightful and successful national team in football's history - and even though it's a well-worn cliché, the sport is supported with religious fervour, right across the country. The beauty of São Paulo's Football Museum, housed within the Pacaembu Stadium (which is itself an icon of the city), is that is takes a modern, interactive approach toward its exhibitions - with holographic displays, touch-screen information panels, and various other multimedia installations. Highlights of the museum include a 'History of the World Cup' section, and a display introducing Brazil's 25 greatest-ever players (the Anjos Barrocos, or 'Baroque Angels'). An appreciation of what football means to the country is vital to getting to grips with Brazilian culture - and São Paulo's Football Museum is a wonderful introduction in this respect. Be sure to budget at least two or three hours at the museum, as there's a lot to see.
Address: Estádio do Pacaembu, Praça Charles Miller 1, São Paulo
Telephone: (0)11 3664 3848
Opening times: Open Tuesday to Sunday, from 10am to 6pm (last admission at 5pm)
Admission: R$6 (adults), R$3 (card-carrying students and seniors)