Choco-Story Museum © Steve Parker
Chocolate lovers can't take a holiday to Bruges without stopping at the Choco-Story Museum, which details the history of chocolate dating back to the Mayans in 250 BC, and also demonstrates how the raw ingredients of cocoa are turned into the sweet treats everyone loves.
Of course each tour includes a tasting session, and plenty of time in the gift shop. It's tempting to buy right then and there, but keep in mind that Bruges has more than 40 chocolate shops throughout the city!
Address: Wijnzakstraat 2, Sint-Jansplein
Telephone: 050 61 22 37
Opening times: Daily 10am-5pm. Closed 24, 25 and 31 December; and 1 and 9-20 January.
Admission: €7 adults, €4 children 6-11. Other concessions available.