Undoubtedly Montego Bay's liveliest area, the 'Hip Strip' (the area surrounding Gloucester Avenue) is a tourist hotspot of international repute. Jam-packed with sun-seeking visitors from dawn till dusk, the area is full of wonderful local eateries and relaxed bars where reggae music is the only thing stored in the jukebox. Tourists looking to let loose and have a real rum-fuelled party should check out the surprisingly wild nightclubs of the area: Margaritaville, Blue Beat and Pier One. Of course, areas filled with so many tourists are usually also overwhelmed by local touts - and the Hip Strip is no exception. Craft-sellers, vendors, uncommonly aggressive ladies of the night, and hopeful ganja-dealers abound in this area, and you should be extra mindful of your personal possessions, as pickpockets are known to operate along the Hip Strip as well. Strolling along the strip and soaking in the good and bad of the area is essential on a trip to Montego Bay, and it is the perfect place to trawl for souvenirs and enjoy a cocktail or five. It is also an interesting area to meet locals - many of the shop owners are friendly and willing to dispense advice about what you should see and do in Jamaica.
Address: Gloucester Avenue