Seven Mile Beach
The reason for Negril's recent boom as a tourist destination is centred on this seven-mile stretch of beautiful shoreline around Bloody Bay (so called because of the fierce battle here between Columbus and the Arawak), dotted with palm trees and carpeted with pristine white sand. Development has been restricted to palm-tree height, and despite the proliferation of guesthouses and hotels along the strip the natural beauty of the beach has not been compromised. It is now a beach renowned for showing off the world's smallest bikinis: in fact, clothing is optional and generally the option is little or nothing! Expect to be hounded by hundreds of vendors, offering everything from hair-braiding to illegal ganja (marijuana). There are lots of restaurants, resorts and shops along the beachfront but thankfully the length of the beach usually prevents it from becoming too crowded. There are myriad activities and watersports available at the beach and the snorkelling is wonderful. Although obviously not suited to those who like remote and secluded beaches, Seven Mile beach is a fun, vibrant and exceptionally pretty place to spend the day. Walking the length of the shore is a good way to enjoy everything it has to offer.