The mid-west section of Western Australia is known as the wildflower region, particularly between late July and early September after the seasonal rains, when the spectacular fields of yellow, pink and white everlasting daisies emerge. The most popular site for wildflower viewing is the Kalbarri National Park, which boasts 800 species of flowering shrubs. The park is 370 miles (590km) north of Perth near the mid-west town of Geraldton and can be accessed by car from the North West Coastal Highway. A bus service also runs three days a week from Perth to the Kalbarri National Park. World-renowned botanists, photographers and film-makers visit the region for the flowers, particularly around the Eneabba and Arrowsmith River areas. The mid-west is also rich in history and offers visitors a variety of outback experiences and coastal activities.