Travellers planning a shopping trip in Reykjavik should head straight for Laugavegur, in the downtown area, Reykjavik's primary commercial artery and one of the city's oldest shopping streets where boutiques, designer labels, arts and crafts galleries and jewellery design studios can be found. But be prepared to max out your credit card as this is definitely not one of the cheapest areas to shop.

The Kringlan shopping mall located in the new city centre is where most people head and although it may be slightly generic, it's full of good affordable stores selling everything from clothing and accessories to electronics and homeware. If you plan on doing any souvenir shopping here, you need look no further than Íslandia, where one can find Icelandic souvenirs such as woollen goods, known for their warmth and comfort, and Norse and Viking trinkets such as key-rings and pendants. Another good buy is the fiery local spirit Brennivín.

The flea market on Laugardalur is a good place to pick up bargains and souvenirs as well as local and fresh Icelandic produce and is open every Saturday and Sunday. Shopping hours in Reykjavik are Monday to Friday from 9am to 6pm while on Saturdays most shops are open from 10am - 2pm.

Visitors can also look into getting the Norden Voyager Card which costs $19.95 for 6 months of use and provides discounts of up to 20% off restaurants, sights, hotels, car rentals, clothing, music and books in Iceland.

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