Wordtravels

Wordtravels

Dubai Summer Surprises

Dubai Summer Surprises (DSS) is the summer version of the famous and much larger Dubai Shopping Festival (DSF), which takes place every year in January. DSS is a pageant to consumer excess with a range of events and performances designed to enhance the mega-sales and exciting discounts in shops and malls all over Dubai. Lookout for the enormous yellow worm, Modhesh, the DSS mascot which is plastered on buildings and billboards. DSS has become the single biggest summer event in the Middle East, with over 6,000 mercifully air-conditioned stores taking part. In 2009 the event attracted 2.2 million visitors who spent over D

.37 billion.

Date: 14 June to 14 July 2012