White Day chocolate © Tasumi1968
On Valentine's Day in Korea women traditionally buy chocolate for men; on White Day, a month later, the pattern is reversed, and women receive gifts. Popular White Day presents include white or dark chocolate, marshmallows, white clothing, jewellery or objects of sentimental value. As an extra twist, Black Day is held on 14 April, an informal traditional celebration during which single people get together to eat Jjajangmyeon (white Korean noodles with black bean sauce), commiserating not having received gifts on Valentine's or White Day.
Date: 14 March annually