The popular holiday resort town of Essaouira dates from the 18th century and is easily reached by bus from Marrakech. The town is encircled by a fortified wall, and faces the sea, featuring a beautiful stretch of beach, some pretty whitewashed houses, boat-builders workshops and art galleries.

What makes Essaouira popular is the laid-back holiday atmosphere, and its characteristic wind that makes it a perfect place for wind and kite surfing, though sunbathing and swimming difficult. It is also famed for its woodcarving tradition, particularly with the local fragrant Thuya wood.

Popular activities in Essaouira include horseback riding on the beach, visits to the Argan Woods and Thuya Forests, and excursions to nearby Diabat, which draws tourists on the strength of Jimi Hendrix's presence there many years ago. The harbour is a hive of activity, with stalls and open air seafood restaurants and is particularly busy during the daily (except Sundays) fish auction that attracts as many seagulls as buyers, sellers and onlookers.