Seven Mile Beach
Seven Mile Beach © Chaoleonard
The reason for Negril's recent boom as a tourist destination is centred on this seven mile (11km) stretch of beautiful shoreline, dotted with palm trees and carpeted with pristine white sand. Development has been restricted to palm-tree height, and despite the proliferation of guesthouses and hotels along the strip the natural beauty of the beach has not been compromised. There are lots of restaurants, resorts and shops along the beachfront but thankfully the length of the beach usually prevents it from becoming too crowded. There are myriad activities and watersports available at the beach and the snorkelling is wonderful too.